top of page

Product Vision & Strategy
Insights on product vision & strategy: define your north star, craft value propositions, reach product-market fit, build roadmaps, and drive innovation.


The Outcome-Driven Product Roadmap Framework
In the absence of an explicit link to business goals and KPIs, a roadmap becomes just a way to communicate intent. A roadmap, however, is meant to do more. It should be defined as the execution plan for your product strategy.
This article provides a practical framework for creating a product roadmap as an execution plan.
Eti Gwirtz
Dec 26, 20258 min read


Is Your Product Ready for AI? Inside the Readiness Audit
Everyone’s talking about AI, but not every company is ready to make it work. Adding AI into a product isn’t just about plugging in a...
Eti Gwirtz
Sep 23, 20253 min read


Three Tests Every Product Vision Must Pass
A lot of what gets labeled “vision” in product decks isn’t vision at all. It may be logical. It may even be strategically sound. But if...
Eti Gwirtz
Sep 22, 20253 min read


From Playground to Product: Turning GenAI Demos into Real Customer Value
The GenAI playground is irresistible. In many companies, someone has already spun up a quick demo that left the team impressed. A...
Eti Gwirtz
Sep 21, 20253 min read
bottom of page

