When your revenue stalls, what do you do? Do you start going after every opportunity or do you adjust your strategy? This short article discusses the way to make adjustments when your PMF is proved to be ineffective.

As a CEO, the most frustrating silence is the one that follows a grand strategic announcement. You’ve set the direction and the team seems aligned, yet months later, the needle hasn't moved. Instead of momentum, you're met with objections, pushback, or a team that seems to be struggling with the details. In business, there is no such thing as standing still. If the organization isn't growing, it is effectively shrinking. The problem isn't necessarily a lack of talent; it is a