top of page
All Posts


The Outcome-Driven Product Roadmap Framework
In the absence of an explicit link to business goals and KPIs, a roadmap becomes just a way to communicate intent. A roadmap, however, is meant to do more. It should be defined as the execution plan for your product strategy.
This article provides a practical framework for creating a product roadmap as an execution plan.
Eti Gwirtz
Dec 26, 20258 min read


Is Your Product Ready for AI? Inside the Readiness Audit
Everyone’s talking about AI, but not every company is ready to make it work. Adding AI into a product isn’t just about plugging in a...
Eti Gwirtz
Sep 23, 20253 min read


Three Tests Every Product Vision Must Pass
A lot of what gets labeled “vision” in product decks isn’t vision at all. It may be logical. It may even be strategically sound. But if...
Eti Gwirtz
Sep 22, 20253 min read


The AI Revolution's Workforce Pipeline Crisis
Tech leaders cut junior hiring assuming AI replaces them. History shows the catastrophic outcome: nuclear needs 20,000 workers after 20-year hiring freeze, electronics lost repair expertise making narrow TV-focused assumptions. But past revolutions also reveal what works - companies like IBM and Toyota maintained training during transitions. Practical guidance for executives reimagining roles, institutions redesigning curricula, and professionals navigating career choices in
Eti Gwirtz
Jan 1111 min read


From Playground to Product: Turning GenAI Demos into Real Customer Value
The GenAI playground is irresistible. In many companies, someone has already spun up a quick demo that left the team impressed. A...
Eti Gwirtz
Sep 21, 20253 min read
bottom of page

