Is Your Product Ready for AI? Inside the Readiness Audit
- Eti Gwirtz
- Sep 23
- 3 min read
Updated: Oct 1
Everyone’s talking about AI, but not every company is ready to make it work. Adding AI into a product isn’t just about plugging in a model. It requires the right strategy, the right data and architecture, and the right ways of working. That’s where the AI Readiness Audit comes in — a structured way to understand where you really stand and how to move forward with confidence.
Why an Audit Matters
Most leaders who approach me already recognize a gap. They speak in great detail about what’s strong — recent POCs or their current value proposition. But when the conversation shifts to what’s holding them back, the clarity fades. The strengths are described in depth, while the challenges are only mentioned at a very high level.
The audit brings balance. It puts strengths and challenges on the same page, at the same level of detail. This alignment creates a shared view of reality. From there, the path forward becomes clearer.
What the Audit Looks At
The audit anchors AI readiness in the company’s strategic and business goals. From there, it explores how the product vision and roadmap support those goals. It also assesses whether the architecture and data foundations are scalable, integrated, and usable enough to carry them forward.
The audit also considers the people side: the skills and mindset of teams, and how open they are to adopting new tools in product, UX, engineering, and go-to-market strategies.
Finally, the audit looks at the experience you deliver to customers. This includes everything from UX design to packaging and rollout. It evaluates how well these elements set the stage for effective and trustworthy use of Generative AI.
How It Works
The audit blends structured inputs with a discovery process:
Structured questionnaire — establishes a common framework and a baseline across the assessment dimensions.
Discovery session — a focused working session (one-on-one with the CEO/VP or with a small group) to test assumptions, surface gaps, and gather context that checklists can’t capture.
Integrated readout — a synthesized view that combines quantitative scoring with qualitative insight. You get a clear picture of where you’re ready, where you’re not, and why.
Execution path — a short-term (and where useful, mid-term) strawman that shows sequencing: which gaps to close, how to leverage strengths, and how AI fits into the product strategy and GTM.
The questionnaire provides the structure, but the real value comes from the conversation. By combining both, the audit quickly replaces scattered views with a connected understanding leaders can act on.
The Payoff
This isn’t about deciding whether to do AI — that’s a given. It’s about how to do it: where it fits, in what sequence, and on what terms. The audit turns uneven perspectives into a shared, concrete view and a path that leaders can follow with confidence.
The Importance of Strategy
In today’s fast-paced environment, having a clear strategy is essential. Without it, companies risk falling behind. The audit helps clarify this strategy. It ensures that AI initiatives align with overall business objectives. This alignment is crucial for sustainable growth.
Embracing Change
Change can be daunting. However, embracing it is vital for success. The audit prepares teams for this change. It identifies skills gaps and areas where training may be needed. This proactive approach fosters a culture of learning and adaptation.
Building Trust with Customers
Trust is the foundation of any successful business. The audit evaluates how well your product builds trust with customers. It examines user experience and the transparency of AI processes. By addressing these areas, companies can enhance customer satisfaction and loyalty.
Conclusion
Curious where your product stands? Let's talk. The AI Readiness Audit is your first step toward mastering product strategy in the age of AI. It helps you integrate cutting-edge technologies and accelerate innovation for sustainable growth and market leadership.
By understanding your strengths and challenges, you can navigate the complexities of AI implementation with confidence. The journey may be challenging, but with the right strategy, you can lead your company to success in this new era.


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