Who I Help
01
Established Product Companies
Ready to innovate with GenAI, create new growth engines and modernize their offerings.
02
Pre-GenAI Startups
Born before the GenAI boom, now evolving their value proposition with AI.
03
AI-Native Startups
From pre-seed ventures needing product leadership to post-design-partner teams preparing to launch and scale.
Featured Insights
About Me
I’m Eti Gwirtz, a Fractional Chief Product Officer with over 30 years in tech and 20 years leading product strategy and innovation. In my last two roles, I served as VP Product, leading strategy and innovation at both startups and scale-ups. My career spans global enterprises like eBay, Amdocs, and Verint, as well as startups such as GigaSpaces and ThetaRay. My expertise bridges two areas: Advanced technologies – Generative AI, Machine Learning, SaaS platforms, large-scale data systems, and analytics. Business domains – eCommerce, enterprise software, financial services (including compliance and AML), telecommunications, and customer engagement solutions. Throughout my career, I’ve turned emerging technologies into market-ready products, launched new product lines, started and managed an innovation team, and guided companies through both growth and disruption. As a freelance consultant today, I bring that experience to leadership teams: shaping product strategy, embedding Generative AI where it creates real value, and guiding companies from vision to execution. For me, impact is measured not only in revenue and market share, but also in stronger teams and sustainable product foundations.
